前一陣子adidas的話題產品1,其cm讓我整個眼睛一亮,除了廣告以作夢的主題進行拍攝,經由唱廣告配樂Karen O的迷離音色,讓阿醜久久不能自己,心裡一直有一個聲音要我好好研究一下這個廣告的相關訊息。為了慶祝口試通過(其實是想要偷懶?),還是將這個廣告的相關訊息提出
廣告資料:
以下是從boards這個網站提供的廣告訊息
Spike Jonze dreams up a gorgeous new spot for Adidas.
Credits:
Agency: TBWA\CHIAT\DAY, San Francisco
Executive Creative Directors: Lee Clow (TBWA), Chuck McBride (TBWA)
Creative Director: Joe Kayser
Art Director: Joe Kayser
Copywriter: Chuck McBride
Account Handling: Doug Sweeny
Planning: Josh Mandel
Agency Executive Producer: Jennifer Golub
Business Manager: Julie BlancDirector: Spike Jonze
Production Company: MJZ-Los Angeles
Executive Producer: Vincent Landay
DP: Ellen KurasEditor: Haines Hall
Post-Production Company: Spot Welders, Los Angeles
Visual Effects Company: Sea Level, Los AngelesMusic: Composed by Squeak E. Clean and featuring Karen O of the Yeah Yeah Yeahs
Outdoor Credits:
Agency: TBWA\CHIAT\DAY, San Francisco
Executive Creative Directors: Lee Clow, Chuck McBride
Creative Director: Joe Kayser
Art Director: Andy Nordfors
Photographer: Nick VeaseyInternet Credits: Agency De-Construct
導演:
Spike Jonze拍攝mv起家的導演在stereolab寫得很清楚了,我就不再重複:P
音樂:
由Sam Spiegel操刀,Yeah Yeah Yeahs合唱團的當家主唱Karen O特地為這個廣告演唱Hello Tomorrow(專輯未收錄),當她唱出whenever i wake up時,我整個汗毛可以說是呈現張開狀態(笑),以下是我聽了n次之後翻譯的歌詞,可能有誤請多指教:
Whenever I wake up
Try and take the shape off
Turn into the whole wide world I made up
Off!The lights are golden, off!
Go where the lights turn dark
Go where the lights turn dark
The lights were golden, off!
Whenever I wake up
Try and take the shape off
Turn into the whole wide world I made up
參考連結:
adidas_1 cm欣賞
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